I'm a lead product designer based in London. I design consumer products that people use every day, making complex things feel simple across every platform.
I'm currently building Fiuto.ai , an AI-powered user research tool I designed and built solo. Before that I was Product Design Lead at GitLaw , an AI-native legal platform, and spent 3 years as Lead Product Designer at Samsung Food, shipping AI-powered features, transforming design processes, and managing the design system.
My background is rooted in streaming and multi-platform design at DAZN, Discovery, and Massive Interactive, designing native experiences across mobile, web, smart TVs, and connected devices. I've also worked on consumer products at Nando's, VAHA, and EE.